DRUM are Omnicom Media Group’s multi award-winning branded content and creative division that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter.

Headquartered in London with offices in locations across Europe, Asia-Pacific, LATAM and forthcoming locations around the world. DRUM operate at the intersection of advertising and media, blending together powerful audience and data insights from the media world with the craft and creative rigor of advertising on its best day to produce content with cultural impact for brands.

This means on any given day DRUM are making ads, developing original entertainment formats for brands, producing ongoing social work or partnering with media owners and talent to create brand stories with editorial context.

Our network of thinkers, creators and makers have talent and capabilities that go beyond traditional advertising. We hire cultural mavens who soak up the world outside of the office and bring it into their work and have diverse skills and backgrounds from the worlds of advertising, brands, TV, music, rights holders and sponsorship. We believe that this pays back to the agency and our clients enabling us to create end-to-end data inspired creative solutions that go beyond the ’30 spot.

As a result DRUM is one of the most awarded and successful UK creative and content agencies in the business, having been awarded Content Agency of the Year in 2018 & 2015, over 30 leading creative awards including amongst others the ‘full set’ of Gold, Silver and Bronze awards at Cannes Lions.


Our Capabilities

  • Branded Content
  • Creative
  • Design
  • Digital Marketing
  • Social
  • Sponsorship
  • Strategic Planning
  • TV Production

Sector Experience

  • Automotive
  • Charities
  • Cosmetics/Toiletries
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Household
  • Retail
  • Technology
  • Telecoms
  • Travel/Transport
  • Arts/Culture
  • B2B
  • Clothing/Accessories
  • Domestic appliances
  • Government departments
  • Home improvements/DIY goods
  • Hospitality & Entertainment
  • Luxury goods
  • Media
  • Online Services
  • Professional Services
  • Utilities
  • Travel & Leisure

Our Clients

  • Age UK
  • Anthony Nolan
  • Audi
  • Burts Bees
  • Caravan Club
  • Co-operative Group
  • Confused
  • Diageo
  • Entain
  • Experian
  • Ferrero
  • Google
  • GSK
  • Hewlett Packard
  • HP
  • HSBC
  • McCain
  • McDonalds
  • Napapiiri
  • Not on the High Street
  • Ocean Bottle
  • Porsche
  • PWC
  • RNLI
  • Sainsbury’s
  • SEAT
  • SSE
  • Timberland
  • Tik Tok
  • Virgin Media
  • Warner Bros
  • VW



Andrew Holland

Executive Head of Partnerships, Talent and Production

luke southern

Chief Executive Officer

james larman

Executive Strategy Director

Natasha taylor

Head of Brand & Communication

Ruth Griffin

Managing Director

Claire Baker

Group Creative Director

Andy Spray

Chief Operating officer


CPD Logo

Other Accreditation

  • Sarbanes Oxley Compliant


Omnicom Media Group

Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London. OMG UK exists to power its four UK agencies – OMD UK, Manning Gottlieb OMD, PHD UK and Hearts & Science, and across its range of specialist services in areas that include: Ecommerce consultancy, programmatic, data, tech & analytics, branded content creation, search and performance marketing, multicultural marketing and partnerships & experiences.

OMG UK is the holder of numerous Agency and Network of the Year accolades, including, most recently, MG OMD named as Global Agency of the year and Media Agency of the Year 2019 by both Media Week and Campaign. We are particularly proud of our success at the Cannes Lions Festival, Global Festival of Media Awards, Media Week Awards, The Drum Awards and IPA Effectiveness Awards.