VMLY&R Commerce is WPP’s newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.
We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when, and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 11,000 specialists across 80 countries, everywhere life intersects with commerce—this is end-to-end.
Our Capabilities
- Brand Experience
- Branded Content
- Business Consultancy
- Communications Planning
- Creative
- Customer Relationship Management (CRM)
- Data Analysis
- Design
- Digital Marketing
- Direct Marketing
- Mobile
- Sales Promotion
- Social
- Sponsorship
- Strategic Planning
Sector Experience
- Automotive
- B2B
- Baby goods
- Business/Industrial
- Charities
- Clothing/Accessories
- Cosmetics/Toiletries
- Disposable Paper Products
- Domestic appliances
- Drink
- Education
- Electrical goods
- Entertainment/Leisure
- Financial services
- Food
- Footwear
- Fuel
- Gardening products
- Home improvements/DIY goods
- Hospitality & Entertainment
- Household
- Luxury goods
- Media
- Mobile
- Online Services
- Pet care
- Pharmaceuticals
- Retail
- Rewards & Recognition
- Sports/Adventure
- Technology
- Telecoms
- Tobacco goods
- Travel/Transport
- Travel & Leisure
- Utilities
Our Clients
- GSK
- Amazon
- Gore-tex
- Evergreen
- Coco de Mer
- Unilever
- Diageo
- Kimberly Clark
- British American Tobacco
- Shell
- Emirates
- Boots
- General Mills
- Phillips
- Coca Cola
People
Beth Ann Kaminkow
Global CEO
Debbie Ellison
Global Chief Digital officer
Tyler Murray
US CEO
Manuel Borde
Global Chief Creative Officer
Roy Armale
Global Chief Innovation Officer
Will Good
Global Head of Business Development
Elke can Tienen
Global Head of People
Keith Sherwood
Global Chief Commercial Officer
Lindsey Yoselevitz
Global Head of Marketing Communications
Accreditations
Group
Part of WPP
