175 adlanders from over 70 agencies, including MEC London, Hunterlodge, Mindshare and J Walter Thompson, have been awarded Accredited MIPA status for their commitment to professional development.
Accredited MIPA is a rigorous qualifications-based standard to put advertising on the same professional footing as accountants, architects and lawyers, for their commitment to professional development.
To gain professional accreditation, individuals need to have accumulated 5 stars of IPA qualifications and courses, and completed at least 24 hours of eligible industry learning in each of the previous three years.
Says Tom Knox, former IPA President and Chairman MullenLowe London, “Increasingly, advertising is a business for professionals and accredited MIPA is the gold standard of professionalism.”
Says Patrick Mills, IPA Director of Professional Development: “The introduction of accredited MIPA is critical for agency staff so they are recognised and respected by employers, head hunters, clients and peers, and highlights their qualifications. Inevitably, this will push them to the front of the queue for faster promotions, higher salaries and new opportunities.”
Click here to learn more about accredited MIPA status and how you can achieve it.