The 2018 annual review. A year of digital transformation. Includes the latest theories on how advertising works, why the IPA called for an urgent moratorium on political digital advertising online and why its qualifications programme is gaining worldwide traction with new support from Canada, China, North America and South Africa.
This year’s annual review highlights all the IPA’s main initiatives under its three pillars of: commercial, effectiveness and talent. It also summarises its lobbying activity and explains why it has ramped up its positioning on digital advertising issues around transparency and user/brand safety.
IPA agencies now employ around 25,000 staff. A quarter of them actively engage in our events programme and most of them engage with our advisory services which cover legal and regulatory issues and insight enquiries.
Please download the 2018 Annual Review.
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.