2018 IPA Effectiveness Award winners announced

Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala.

2018 IPA Effectiveness Award winners announced

The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total nine gold, 18 silver and 11 bronze prizes, along with 10 special prizes, were awarded to companies from six countries.

The night’s top prize, the 2018 Effectiveness Awards Grand Prix, was awarded to BBH for transforming Audi’s UK business and delivering the German car manufacturer’s highest ever profit ROMI.

Seventy papers were entered into this year’s Awards and were evaluated by an esteemed panel of client and industry judges led by Chair of Judges, ITV CEO Dame Carolyn McCall, Convenor of Judges Neil Godber and Deputy Convenor Sue Unerman.

All winning case studies are available to download from the IPA website or from WARC.

Full list of 2018 IPA Effectiveness Awards Winners:

Special Prizes:

  • Grand Prix – sponsored by Thinkbox:
    • Audi UK by BBH - Beauty and brains: How we supercharged the Audi premium 2015-2018
  • Effectiveness Network of the Year
    • McCann
  • Effectiveness Company of the Year
    • BBH
  • The Simon Broadbent Prize for Best Dedication to Effectiveness – sponsored by Newsworks
    • Diageo
  • The President’s Prize for Best Use of Tech Led Data – sponsored by Google
    • Prospan (Flordis Australia) by AFFINITY - The world's first cough predictor
  • The Channon Prize for Best New Learning – sponsored by Radiocentre
    • Direct Line Group by Direct Line Group and Ebiquity - They went short. We went long
  • The Tim Broadbent Prize for Best International – sponsored by WARC
    • Heineken by Publicis Italy - A Game Changer: How Heineken reinvented its champions league communications
  • Best Multi-Market – sponsored by System 1
    • Heineken by Publicis Italy - A Game Changer: How Heineken reinvented its champions league communications
  • Best Small Budget – sponsored by DBS Data
    • Ella's Kitchen by Havas London - Selling up doesn’t mean selling out
  • The #IPASocialWorks Prize for Best Use of Social Media – sponsored by Facebook
    • True Match (L’Oréal Paris) by McCann London - How L'Oréal Paris UK True Match climbed to No.1 by making everyone feel ‘Worth It’

Gold winners:

Silver winners:

Bronze winners:

The 2018 Effectiveness Awards are sponsored by DBS Data, Facebook, Google, Marsh, Newsworks, Radiocentre, System1, Thinkbox and Warc.

Full details about the winning campaigns and additional effectiveness content, including what the judges thought, can be found on the IPA website or WARC.

Last updated 21 January 2022