Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala last night (Tuesday 9th October).
The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total nine gold, 18 silver and 11 bronze prizes, along with 10 special prizes, were awarded to companies from six countries.
The night’s top prize, the 2018 Effectiveness Awards Grand Prix, was awarded to BBH for transforming Audi’s UK business and delivering the German car manufacturer’s highest ever profit ROMI.
Seventy papers were entered into this year’s Awards and were evaluated by an esteemed panel of client and industry judges led by Chair of Judges, ITV CEO Dame Carolyn McCall, Convenor of Judges Neil Godber and Deputy Convenor Sue Unerman.
All winning case studies are available to download from the IPA website or from WARC.
Full list of 2018 IPA Effectiveness Awards Winners:
The 2018 Effectiveness Awards are sponsored by DBS Data, Facebook, Google, Marsh, Newsworks, Radiocentre, System1, Thinkbox and Warc.
Full details about the winning campaigns and additional effectiveness content, including what the judges thought, can be found on the IPA website or WARC.