Sixty top advertising agencies around the country opened their doors last week for the inaugural nationwide industry careers day, Advertising Unlocked.
With events in eight cities across England and Scotland over 1,200 students, school leavers, graduates and career switchers had the opportunity to get to grips with what a career in advertising could offer them.
The bespoke sessions at each agency offered candidates a wide range of insights into what life in advertising is like including the opportunity to work on a live brief at BJL, experimenting with the latest VR tech at CHI&Partners, using Amazon Alexa at VCCP, an exhibition on Deadpool & La La Land at Feref, the ‘Story of John Lewis’ at adam&eveDDB and watching a shoot for a campaign at Impero.
Advertising Unlocked made a big impression on the attendees across the country, with an overwhelming majority saying how the day had either made them want to pursue a career in advertising over other trades. Some of the most popular parts of the day with candidates included working on a creative brief, discovering how and why people got into the industry and metoring sessions with different departments.
Jack Hayman, who visited Publicis London, said; “I really enjoyed the day and the insight into the work that Publicis do. I hadn’t considered working in advertising before so this has made me re-think what to pursue as a career. Advertising Unlocked has helped me find an unknown interest in the industry and I will definitely be applying for some summer internships.”
It wasn’t only attendees who were impressed by the nationwide initiative, with most agency hosts saying that they would like to be involved in Advertising Unlocked next year.
Fern Nott, Head of Talent, CHI&Partners said; “Taking part in Advertising Unlocked at CHI was a truly eye-opening experience. We had people who had never stepped into an advertising agency before and by the end of the day they were pitching creative ideas to our team. The ideas were brilliant, and our team were so impressed. It shows that no matter what skills or experience you have there is so much creative potential in everyone.“
Rick Hirst, CEO at Carat said; “For too long the ad industry has been pontificating about diversifying the workforce, but the time for talk is over – hence our idea for Advertising Unlocked. The results from this year’s launch event, which was packed with great candidates, have been hugely encouraging and prove that we are on the right track. We're looking forward to developing the initiative even further so it's bigger and better in 2018.”
Photos of the day from some of the agencies can be found here.
Watch the story of Advertising Unlcoked here:
Join the conversation using #AdUnlocked. To find out more about Advertising Unlocked and see how you could be involved in 2018 visit www.advertisingunlcoked.co.uk