The IPA has announced the promotion of Belinda Beeftink from Deputy Research Director to IPA Research Director. She succeeds Lynne Robinson who is moving to a part-time role.
Belinda’s remit will be to continue to represent IPA Members across all JICS including ABC, BARB, JICMAIL, JICPOPS, JICREG, JICRIT, JICWEBS, PAMCo and Route. She will also represent the IPA at UKOM in an ex-officio capacity.
In addition to working with the JICs Belinda will be responsible for the IPA’s ground-breaking TouchPoints Survey.
The IPA Research Team is also bolstered by the appointment of Graeme Griffiths in the role of Head of Research, who joined on 24th September. Graeme is an experienced and respected research professional having worked across several of the industry currencies most recently as lead project director for RAJAR. Graeme also worked on the first TouchPoints survey delivered in 2006
Says Belinda Beeftink: “I have been working closely with Lynne for the past eleven years. She will be a hard act to follow but during my time at the IPA I have been very conversant in the challenges posed by the industry and the solutions offered by the JICs. We are in an unprecedented period of change and it is more important than ever that our members continue to be represented as we navigate through the next few years of evolution. It has never been more important for us to ensure that the data we use for trading purposes are produced to a gold standard, are independent, are endorsed by the whole industry, are transparent and represent best value for money for our members."
Says Lynne Robinson: “I have really enjoyed my years as Research Director of the IPA but the time is right for me to explore new interests and experiences. I am handing over a very strong and knowledgeable Research Department that will continue to prosper under Belinda’s stewardship. The recent launch of IPA TouchPoints 2018 was the ninth in the series and has been the most successful to date in terms of the number of subscribing companies. Whilst the formats and scope of industry planning and trading data are evolving rapidly, the events of the past two years have demonstrated that there is an ever-growing need for robust and independent industry audience data and increasingly for agreed industry standards for counting and analysis, which the IPA will continue to spearhead. I will continue to represent agencies’ interests on BARB as it determines its future course.”
Says IPA Director General Paul Bainsfair: “The IPA’s media research department continues to be a core IPA offering. It is only through the industry’s media currencies can we understand audience engagement and challenge unaudited statistics. I am delighted to be announcing the promotion of Belinda Beeftink, who has worked closely with Lynne over a number of years now and is perfectly placed to take on the challenges ahead.”
Previously, Belinda has worked for a media research software bureau, for a TV sales house and for a top ten media agency on both UK and international business. She frequently speaks at conferences and is also a past Chairman of the Media Research Group.