As an industry, we are used to putting aside our own conscious and unconscious biases and looking at ideas from a broader perspective. But what if we could identify these biases and learn from them? The IPA TouchPoints team are giving you the chance to do just that.
We are looking for volunteers from adland to be a part of the 2020 TouchPoints survey and help burst the advertising bubble by shining a light on our media habits.
Over the next few months we are sending an open invitation to the industry to fill in the TouchPoints diary for one week and complete our lifestyle questionnaire.
The results, which will be shared later this year, will provide a unique opportunity to profile the media consumption of our industry, finally allowing us to make direct comparisons to the general population in a single dataset.