Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

As an industry, we are used to putting aside our own conscious and unconscious biases and looking at ideas from a broader perspective. But what if we could identify these biases and learn from them? The IPA TouchPoints team are giving you the chance to do just that.

Be part of the 2020 TouchPoints survey

We are looking for volunteers from adland to be a part of the 2020 TouchPoints survey and help burst the advertising bubble by shining a light on our media habits.

Over the next few months we are sending an open invitation to the industry to fill in the TouchPoints diary for one week and complete our lifestyle questionnaire.

The results, which will be shared later this year, will provide a unique opportunity to profile the media consumption of our industry, finally allowing us to make direct comparisons to the general population in a single dataset.

How will it work?

  • Interested? Simply send an email with your full name to bubble@ipa.co.uk.
  • A registration questionnaire will be sent to you later this month asking for a few details to feed into the official invitation.
  • A full invitation will be sent in early March with unique codes for your diary and lifestyle questionnaire.
  • Once registered, choose any week March or April in which to complete the diary over seven consecutive days.
  • The industry results will be processed and analysed alongside the full 2020 results.

What’s in it for you?

  • Participation the industry’s seminal media consumption survey and insight into how the data is collected.
  • Learn how our media habits differ to the average consumer and develop an understanding of how to apply this into media plans and creative.
  • Entry into a prize draw.

Email: bubble@ipa.co.uk if you’d like to participate in the survey and help burst the bubble.

Last updated 10 March 2021