Advertising. The brief has changed.

IPA Business Growth Conference 2022 - Wednesday 6 July

The work you produce still matters but the way you work matters even more. With staff, with clients, with the world at large. If you want to be on top a decade from now, it’s time for a different kind of growth.

The IPA Business Growth Conference 2022, is all about growing for the long-term. Growing in the right way and making sure our industry is not only profitable but sustainable.

During the half-day hybrid conference, we will be unveiling a new IPA white paper on how to create an equitable and sustainable commercial partnership with clients; reveal new industry research into where agencies are on their ESG journey and what they need to do to succeed in this space; and present new evidence from the BetterBriefs project on the scale of the problem and how to stem the decline with some key best practice principles. We will also hear from Dragons’ Den’s Steven Bartlett on the value of being mentored and mentoring, and how it can help propel a career and boost business.

Says Chris Byron, Chair of the IPA Commercial Leadership Group and COO at OMD UK: "We know growth must be sustainable but recognise it cannot be delivered at any cost. How do we create successful businesses, which are built on sustainable relationships with our clients, which provide our talent with secure and rewarding careers, whilst also playing a leading and proactive role in environmental and social governance?

We believe embracing these multiple sustainability challenges is integral to future commercial success. This is why – as the theme of this year’s Conference will explore - 'The Brief has changed'.  We can’t just continue the way we have in the past.

In-person tickets for the IPA Business Growth Conference 2022 on Wednesday 6 July are available from £125, while virtual tickets are available from £65.

Last updated 07 December 2023