What the evolution of In-housing means for agencies

IPA Business Growth Conference - Wednesday 5 July

The shift from clients moving their business in-house has had a huge impact on our industry and the marketing ecosystem. How can agencies keep pace with the evolution and is it now time to embrace it? With new technologies continuing to evolve at an increasing speed what role will in-housing play in that evolution? More specifically what can we learn from the growth in in-housing to develop the future role for agency and client relationships?

These will be the questions being asked at the IPA Business Growth Conference as part of the unveiling of a new report, co-authored by Business Development Consultant Rhona Glazebrook and Janet Markwick, Founder and CEO of Markwick Consulting into what the key shifts are and where the opportunities lie.

At the half-day, hybrid conference, Rhona will present the key findings from the new report providing insight into the key drivers and the value that external agency relationships deliver; before a panel of industry leaders give their take on the findings.

The IPA Business Growth Conference will provide you with the tools to navigate the disruption and set your agency up to thrive and prosper in the long term by growing as practitioners, growing your client base, and ultimately growing your business, with crucial intel including:

  • Former Chief Advisor on Digital and Data to the Prime Minister, Ben Warner, and other AI experts break down everything you need to know to better understand AI and whether it can give agencies a competitive advantage
  • Economist and broadcaster Dharshini David outlines the state of the global economy and where the biggest opportunities for growth lie
  • Dr Joerg Niessing’s definitive guide to B2B digital transformation
  • IPA President Josh Krichefski on why a strong agency culture and maintaining the positive mental health of your talent can drive business success
  • Agency leaders explore how to move the ESG agenda from intent to action

Confirmed speakers:

  • Chris Byron, COO, OMD UK, and Commercial Leadership Group Chair
  • Jason Cobbold, CEO, BMB
  • Dharshini David, author, economist, and broadcaster
  • Jake Dubbins, Managing Director, Media Bounty and Co-Founder and Co-Chair, Conscious Advertising Network
  • Tom Firth, Founding Partner, M&C Saatchi LIFE
  • Rhona Glazebrook, Business Development Consultant
  • Ben Guerin, Founding Partner, Topham Guerin
  • Hannah Harrison, Director of Sustainability, WPP
  • Camilla Kemp, former CEO, M&C Saatchi
  • Josh Krichefski, CEO, EMEA & UK, GroupM and IPA President
  • Morten Legarth, Creative Director, VCCP
  • Dr Joerg Niessing, INSEAD Professor, Author B2B Digital Transformation, Consultant, and Strategic Advisor
  • Mat O'Brien, Creative Director, Three UK
  • Alice Thwaite, Head of Ethics, OmniGOV at MG OMD
  • Ben Warner, Former Chief Advisor on Digital and Data to the Prime Minister
  • Jon Williams, Founder & CEO, The Liberty Guild
Download the free report "Shift Happens"


The IPA Business Growth Conference 2023 is sponsored by Moore Kingston Smith, Paprika, and Red Hat Recruitment.

Last updated 07 December 2023