The shift from clients moving their business in-house has had a huge impact on our industry and the marketing ecosystem. How can agencies keep pace with the evolution and is it now time to embrace it? With new technologies continuing to evolve at an increasing speed what role will in-housing play in that evolution? More specifically what can we learn from the growth in in-housing to develop the future role for agency and client relationships?
These will be the questions being asked at the IPA Business Growth Conference as part of the unveiling of a new report, co-authored by Business Development Consultant Rhona Glazebrook and Janet Markwick, Founder and CEO of Markwick Consulting into what the key shifts are and where the opportunities lie.
At the half-day, hybrid conference, Rhona will present the key findings from the new report providing insight into the key drivers and the value that external agency relationships deliver; before a panel of industry leaders give their take on the findings.
The IPA Business Growth Conference will provide you with the tools to navigate the disruption and set your agency up to thrive and prosper in the long term by growing as practitioners, growing your client base, and ultimately growing your business, with crucial intel including:
The IPA Business Growth Conference 2023 is sponsored by Moore Kingston Smith, Paprika, and Red Hat Recruitment.