Carolyn McCall to headline stellar EffWorks Global 2020 line-up

EffWorks Global 2020 takes place from 12-16 October

ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.

The unmissable free conference, hosted by the BBC’s Samira Ahmed, includes a line-up of the most prominent marketing effectiveness thinkers, cultural commentators, brands, agencies and media owners, and seeks to give the industry the tools needed to build your brand during the Covid-19 pandemic.

Other confirmed speakers include:

  • Anna Musikhina, Global VP Digital, L’Oreal
  • Patrick Neyret, Global Dir, Purposeful Brands & Marketing Transformation, Danone
  • Marketing effectiveness gurus Les Binet & Orlando Wood
  • Nigel Vaz, CEO, Publicis Sapient and IPA President
  • Pip Hulbert, CEO, Wunderman Thompson
  • Consultant and Author Paul Feldwick

The global marketing effectiveness movement, which will be fully virtual for the first time ever, kicks off with the 2020 IPA Effectiveness Awards ceremony on Monday 12 October before the flagship EffWorks 2020 conference across the rest of the week.

Each themed afternoon of content will present a mix of new effectiveness R&D, unique case studies, keynotes, panels and live Q&A’s addressing the issues that matter in order to arm marketers worldwide with the knowledge they need to navigate an effective future. The conference will also feature exclusive looks at some of the key lessons from the 2020 IPA Effectiveness Awards, including this year’s Grand Prix.

Says Kathryn Patten, Head of Marketing Strategy, IPA: "I’m delighted that we’ve been able to secure such an incredible line-up of speakers for this year’s virtual effectiveness week - EffWorks Global 2020. Their wide ranging experience, coupled with the launch of three new pieces of cutting-edge effectiveness R&D will provide invaluable learning for clients and agencies world-wide at such a critical time for our industry.

"Brands need to adapt to ensure they remain relevant, impactful and in order to thrive post pandemic. EffWorks Global 2020 will give attendees a head start on marketing in the new normal."

View the full agenda and secure your free place at EffWorks 2020

EffWorks is sponsored by Facebook, Google, LinkedIn, Newsworks, Royal Mail, System 1, Thinkbox and Twitter.

Last updated 09 October 2020