Client heavyweights to judge IPA Effectiveness Awards

Leading clients and industry experts, including representatives from Heineken, HSBC, Lufthansa and Just Eat will judge this year’s prestigious IPA Effectiveness Awards. The judges will determine which campaigns have demonstrated the most business value and return on investment from their marketing communications.

This year’s panel will be chaired by ITV CEO Dame Carolyn McCall, who will be joined by Convenor of Judges J. Walter Thompson’s Head of Planning Neil Godber and Deputy Convenor Sue Unerman, Chief Transformation Officer at MediaCom.

Entries to the IPA Effectiveness Awards, the most rigorous competition of their kind worldwide, are first evaluated by a panel of industry and technical specialist judges, who are responsible for shortlisting the entries and providing commentaries from a technical perspective, before final consideration by the client judging panel.

Client Judging Panel

Zaid Al-Qassab, Chief Brand & Marketing Officer, BT
Helen Carroll, Director of Co-op Brand, The Co-operative Group
Steve Coghlan, Marketing Director UK & Ireland, Kimberly-Clark
Barnaby Dawe, Global Chief Marketing Officer, Just Eat
Mark Evans, Marketing Director, Direct Line Group
Margaret Jobling, Group Chief Marketing Officer, Centrica
Chris Pitt, UK Head of Marketing, HSBC
Alexander Schlaubitz, VP, Marketing, Lufthansa
Lisa Thomas, Chief Brand Officer, Virgin
Anuraag Trikha, Global Brand Director, Heineken

Industry Judging Panel

Lucy Banister, Founder, The Nursery
Kate Cox, VP, Chief Marketing Offier, GoDaddy EMEA
Nikki Crumpton, Consultant, The Active Strategist
Jane Cunningham, Co-founder, PrettyLittleHead
Andy Davidson, Chief Strategy Officer, Flamingo Group
Andy Davies, Founder Davies+McKerr
Russell Davies, Chief Strategic Officer, BETC
Dr Carl Driesener, Senior Marketing Scientist, Ehrenberg-Bass Institute
Mark Earls, Consultant, HERDmeister
Helen Edwards, Founding Partner, Passionbrand
Paul Edwards, Non-Executive Director
John Griffiths, CEO & Founder, Planning Above and Beyond
Caroline Hayter, Owner, Acacia Avenue
Lucy Jameson, Founder, Uncommon.London
Tom Morton, SVP, US Head of Strategy, R/GA
Ray Poynter, Founder, NewMR, The Future Place Consultancy
Alex Steer, Chief Product Officer, Wavemaker
Mark Stockdale, Strategic Partner, The Effectiveness Partnership
Amelia Torode, Founder, Fawnbrake Collective

Technical Judging Panel

Alan Bloodworth, CEO EMEA, Gain Theory, Chair of Technical Judges
Vasileios Kourakis, Global Director Marketing ROI, L’Oreal
Matthew Taylor, Econometrics Program Lead, Google
Jon Webb, Managing Partner, Gain Theory

Says Neil Godber, Convenor of Judges and Head of Planning, J. Walter Thompson London: “The IPA Effectiveness Awards are the pinnacle of achievement in demonstrating the commercial power of what you can do with creativity. A large part of why these awards are so revered and trusted is down to the calibre of the judges for each of the industry, technical and client stages: the best in the business, judging the best work in the business.”

More information about the full judging panel can be found at the IPA Effectiveness Awards hub.

The 2018 Awards’ sponsors are DBS Data, Facebook, Google, Newsworks, Marsh, Radiocentre, System 1 Group, Thinkbox, WARC