Three agencies join IPA membership

Cogent, Running Total, and We are Fearless were elected into IPA membership at its quarterly Council meeting. This brings the total number of agencies in membership to 331.

Three agencies join IPA membership


Cogent is an integrated marketing agency founded in 1936. Based in the Midlands, Cogent’s clients include Kwik-Fit, Marston’s and Yorkshire Water.

Says Former IPA Out-of-London Chairman and Cogent Chief Executive Bruce Hutton: “Our agency ethos is built on togetherness, so it is important to us that we play an active part in the community of our peers. We believe that as an industry, together we can drive a positive change and we are particularly excited about the IPA’s renewed focus on thought leadership, industry bench marking, support and professional development programmes.”

Running Total

Part of the Total Media Group, Running Total is a media planning & buying agency based in Manchester. Founded in 2016, Running Total’s clients include Victorian Plumbing, Beauty Bay, and Motorpoint.

Says John Marshall, co-founder and Managing Partner, Running Total: “As a relatively new agency, becoming an IPA member, with the credibility that brings, is incredibly important for us. Access to the various benefits of IPA membership, from training resources to legal support, will help us continue to grow as an agency.”

We are Fearless

WeAreFearless is a different kind of integrated Sports, Music & Entertainment agency who challenge convention to find opportunity and growth through deeper human insight. Independently founded in February 2015 and based in London, their team of multi discipline experts work across clients including Bridgestone Europe, UEFA and Firestone.

Garry Dods, Founder of WeAreFearless said: “IPA membership is a key part of our growth strategy. Boldness with backup means tapping into the best brains, tools and training to ensure we keep on challenging convention within the industry. We’re really proud to be joining and playing an important role in the IPA community as well.

Last updated 21 January 2022