Entrepreneurs, corporate innovators and creative visionaries will underline CreaTech’s potential to develop new UK investment, jobs and markets during the CogX 2021 Festival of AI and Transformational Technology from 14-16 June.
Against a backdrop of record venture capital investment into the space where UK creative and tech industries overlap, the CreaTech topic stream at CogX 2021 promises the most detailed exploration yet of this dynamic phenomenon.
Featuring many sessions co-curated with the Creative Industries Council, the forum of industry and government, the programme brings together a unique mix of decision-makers, entrepreneurs and leading organisations at the forefront of CreaTech today.
Sessions will range from discussions of new research into CreaTech’s impact on UK jobs and investment to debates on uses of AI, 5G, virtual worlds and other technologies to deliver productivity gains, stunning audience experiences and new revenue streams.
Practitioners will set out the potential to build on the UK’s world-class creative industries, which contributed £116bn to the economy in 2019, to return to growth after the disruption of the COVID-19 pandemic.
Examples from gaming, live performance, advertising, e-sports, the visual arts, music, fashion, and many other disciplines will show how CreaTech is opening up creative and commercial possibilities.
Participating organisations in CreaTech@CogX 2021 include flagship names such as Epic Games, Tik Tok, the Royal Shakespeare Company, the Serpentine Gallery, ESL esports, and Framestore. They will be joined by a host of exciting start-up and scale-up young businesses.
Says Julian Douglas, IPA President and Vice-Chairman, VCCP: "There's still a lack of understanding at senior levels of emerging technologies. This is often because many big brands have had their fingers burnt, trying things that they didn't really understand, but doing it because they didn't want to miss the boat. As a result their expectations didn't match reality, and they went back to playing it safe. Many businesses are now in danger of being left behind especially in a digitalised pandemic society.
"Talent is a large contributing factor and barrier to progress. Most advertisers, ad agencies or makers can't compete with the big tech companies on reunermation or scale and therefore can't hire the best and most innovative talent to push their businesses forward. The focus needs to be on attracting and retaining talent through a combination of understanding the mindset of the talent they want to hire, remuneration, benefits and an emphasis on culture and working environment.
As an emerging field, CreaTech is incredibly important for marketers, creatives and businesses to enable them to keep pace with the digital revolution and drive our economy and industry forward.
"Although not yet mainstream, it's gaining interest and momentum and is expected to play a key role in helping the UK bounce back from the challenges of COVID-19."
The CreaTech topic stream at CogX 2021 will be digitally led, with a small number of in-person sessions.Claim your free tickets
CreaTech at CogX 2021 is hosted by Creative Industries Council and supported by Associate Partners Digital Catapult, Facebook, Moore Kingston Smith and UKRI AHRC.