DCMS Secretary of State Matt Hancock champions industry apprenticeships

Twenty-two graduates from the industry’s award-winning Creative Pioneers apprenticeship programme were awarded by Matt Hancock, the Secretary of State for Digital, Culture, Media and Sport at a ceremony held at the IPA last week.

Within his address, Matt Hancock MP outlined the need for the industry to invest in fresh talent, saying: "The success of the advertising industry depends on our ability to recruit and retain brilliant young minds and build the next generation of creatives. Apprenticeships are a brilliant way to do this - you can earn while you learn and while you are in work you learn things that you simply can't do in any classroom."

See photos from the event here.

Earlier in the week, the IPA also held a cross-industry event, attended by Trudy Harrison MP, in which they heard key findings and highlights from the Creative Pioneers programme, including:

Apprentices are not just for the young:

The Creative Pioneers Programme is aimed at school leavers, graduates, and – due to the Apprenticeship Levy – to current employees within businesses (of which 1/3 of IPA agencies are eligible).

CP2 injects diversity into industry:

The scheme has attracted a diverse representation of the UK population, including 49% of apprentices from Black, Asian and Minority Ethinc backgrounds, and a 49% female / 51% male split.

You don’t have to be creative to get into the creative industries

The scheme applies to all individuals with a myriad of skills and mindsets – whether that is a plan, create or do mindset. This week alone the scheme is offering almost 80 job opportunities, and each month offers a further 50.

Said Janet Hull OBE, Executive Director, Creative Pioneers Challenge and Director of Marketing Strategy, IPA: “More than ever before there is a real and right awareness that diversity boosts business performance; it has both an economic and societal benefit. Creative Pioneers provides incredible and equal opportunities for people from all walks of life – with different backgrounds and different skillsets - to get a firm footing in the creative industries. Furthermore, due to the Apprenticeship Levy, it also allows businesses to use their budgets to upskill their current employees. All of which helps the professional success of the individuals, the businesses and the creative industries as a whole. Quite simply, those getting involved are getting ahead.”

See photos from the event here.

For full information, visit www.creativepioneers.co.uk or join the conversation on Twitter @CPapprentice #apprenticeswork #NAW2018

Last updated 21 January 2022