Diageo was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards, for consistently demonstrating its commitment to effectiveness and evaluation. The award is given to the client that consistently demonstrates a strong effectiveness culture.
This year Diageo collected a gold award for Guinness and a silver for Bailey’s, adding to their already impressive collective of wins, including Johnnie Walker’s Grand Prix in 2008, gold awards for Johnnie Walker in 2008 and Guinness in 2016, and a bronze prize for Gordon’s in 2012.
Says Neil Godber, Convenor of Judges and Head of Planning, J. Walter Thompson London: “Picking up this award proves that Diageo are incredibly committed to long-term planning and brand effectiveness, consistently producing outstanding case studies. This year has been no exception, with Diageo winning yet another gold and silver they thoroughly deserve this year’s award for Best Dedication to Effectiveness.”
The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total nine gold, 18 silver and 11 bronze prizes, along with 10 special prizes, were awarded to companies from six countries.
Full list of 2018 IPA Effectiveness Awards Winners:
The 2018 Effectiveness Awards are sponsored by DBS Data, Facebook, Google, Marsh, Newsworks, Radiocentre, System1, Thinkbox and Warc.
Full details about the winning campaigns and additional effectiveness content, including what the judges thought, can be found on the IPA website or WARC.