After a volatile year, understanding and keeping ahead of how the industry will change has never been more vital.
New research from the Foresight Factory, to be unveiled at the IPA Business Growth Conference 2020 on Wednesday 25 November, will detail how the advertising industry will evolve during the 2020s and outline five potential brand-agency models that will dominate the decade.
These findings will then be dissected by a panel of industry experts, including Electronic Arts’ Rob Bullough and Eve Sleep’s Cheryl Calverley, who will explore what this means for agencies and how to stay ahead of the game.
The free half-day virtual conference also features an economic forecast from Head of Bloomberg Economics Stephanie Flanders and a follow-up to our 2019 white paper 'Pricing for Success', which has been developed into a practical tool that agencies can use in their day-to-day pricing strategies.
With a stellar line-up of speakers including how to retain our personal motivation, what new strategies John Lewis have put in place to survive in the retail sector and how we can retain growth with purpose. the IPA Business Growth Conference 2020 will provide agencies with invaluable insights and tangible examples of how agencies can revolutionise themselves to thrive in a time of unprecedented change.