Discover the marketing effectiveness tools to drive your business success

EffWorks Global 2022

This October sees the return of the industry’s flagship marketing effectiveness conference, EffWorks Global 2022.

Over four days from 11-14 October, EffWorks Global 2022 will provide you with the latest R&D to build on and broaden your knowledge and equip you with the latest tools to achieve truly accountable and effective marketing to drive your business success.

Leading marketers from eBay, Diageo, Gousto, Snapchat, Unilever and more, as well as agency leaders will dive into a wealth of vital topics influencing modern marketing including:

Why Brands matter in 2022 more than ever

Brand Finance deliver an exclusive new report which not only delivers latest data on the value of intangibles, but also how brand familiarity and relevance predicts market share and the relationship between investment, brand strength and company performance.

Managing risk and forecasting in an age of uncertainty

Hugely compelling new report highlighting recent studies: search as a predictor of category demand; use of scenario planning techniques to manage risk; shoring up forecast models after data losses from privacy restrictions, cookie deprecation, pandemic-induced channel shifts or other disruptions.

What is the status of your Martech?

We take the complexity out of this often misunderstood sector and present our new exclusive EffWorks report on new value creation opportunities from Martech for agencies and brands – we even reveal the newly created job role in this area.

Marketing for Scale-Ups

Moving to ‘full funnel’ marketing when performance marketing plateaus.. An approach that combines the power of both brand building and performance marketing through linked teams, measurement systems and KPIs.

EffWorks Global 2022 kicks off on Monday 10 October with the IPA Effectiveness Awards and continues with the flagship conference on Wednesday 12 and Thursday 13 October. Satellite and partner events will also take place Tuesday 11 and Friday 14 October. Early-bird tickets for the in-person flagship conference are available from £350 until 23 September. Virtual passes cost £125.

View the full agenda and secure your place at EffWorks Global 2022


EffWorks Global 2022 is sponsored by Analytic Partners, The B2B Institute at LinkedIn, Google, Neustar, Snap, System1, Thinkbox and Twitter.

Last updated 04 May 2023