EffWeek free satellite event listing

EffWeek is when the industry gathers to hear the latest insights into what drives effective marketing communications. Based in London it is made up of a day long conference and a number of free satellite events, including one in Bristol.

Eff Week free satellite events

This is the list of free satellite events:

Wednesday 10th October:

  • Brand experience effectiveness benchmarking: The culmination of two year’s research, the IPM Experiential Council present the first draft of their brand experience effectiveness-benchmarking tool
  • Planning Reimagined: Facebook and WARC on the future for planning, and how can brands grow in today’s disrupted landscape?

Thursday 11th October:

  • Lessons from failure: adam&eveDDB’s Les Binet and David Golding look at what we can learn from studying the things that didn’t work

Friday 12th October:

  • Deep Dive into the 2018 IPA Effectiveness Award winners: Judges, authors, commentators and winners provide an in-depth exploration of the 2018 IPA Effectiveness Awards

Monday 15th October:

  • IPA Eff Test Workshop: Proving Commercial Success: An interactive session breaking down the IPA Eff Test and how it can provide you with a greater understanding of effectiveness and evaluation

Tuesday 16th October:

  • Perfectiveness: Thinkbox digs deeper into some of the key themes of Effectiveness in Context. This event is now full but available to join via livestream.

Wednesday 17th October:

  • WARC Webinar: Effectiveness in Context: Les Binet and Peter Field break down some of the key findings from Effectiveness in Context, including how to flex the rules to suit your brand

Friday 19th October:

  • EffWeek 2018: In a Morning: Hosted by McCann Bristol, a whistlestop tour of the London conference.

In addition to the free events, the Audience Analytics & Insight Forum on 16th October will examine how best to effectively integrating data analytics and insight.

Purchase tickets from £445. 

See the EffWeek satellite events 

Last updated 21 January 2022