EffWorks 2020 – your essential Covid recovery plan

EffWorks Global 2020 takes place from 12-16 October

What has the Coronavirus changed about consumer behaviour? What is the ‘new normal’ for marketing best practice? How can you ensure that your brand thrives after the Covid-19 pandemic?

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

The global marketing effectiveness movement, which will be fully virtual for the first time ever, kicks off with the 2020 IPA Effectiveness Awards ceremony on Monday 12 October before the flagship EffWorks 2020 conference across the rest of the week.

The unmissable conference includes a stellar line up of marketing effectiveness thinkers, cultural commentators, brands, agencies and media owners, and the entire week is completely free.

Each themed afternoon of content will present a mix of new effectiveness R&D, unique case studies, keynotes, panels and live Q&A’s addressing the issues that matter in order to arm marketers worldwide with the knowledge they need to navigate an effective future. The conference will also feature exclusive looks at some of the key lessons from the 2020 IPA Effectiveness Awards, including this year’s Grand Prix.

In a year of turmoil, EffWorks Global 2020 provides a steadying hand: new evidence based on peer-reviewed research, best practice IPA Effectiveness case studies and reflections on their wider implications, learnings from the past re-imagined for the future. We’re encouraged by the growing number of CMOs who are joining our Leadership Group to steer the agenda and make us useful and fit for purpose in helping navigate post-Covid recovery.

Janet Hull OBE, Director of Marketing Strategy, IPA
View the full agenda and secure your free place at EffWorks 2020


EffWorks is sponsored by Facebook, Google, LinkedIn, Newsworks, Royal Mail, System 1, Thinkbox and Twitter.

Last updated 21 January 2022