As businesses and consumers across the world face the highest rate of inflation in decades, marketers and agencies will face tough decisions. Even sharper effectiveness strategies are needed to keep organisations strong and healthy.
At the flagship EffWorks Global 2022 conference on 12-13 October, the IPA will unveil five new exclusive research reports to help agencies and brands navigate the current rapids of demand and supply, exploring:
- New evidence about brand investment in challenging times and new metrics that help predict market share
- The relationship between investment, brand strength and company performance
- How to maximise the role of owned channels in the marketing mix
- How to make long and short thinking happen and deliver quality brand growth
- Managing martech to deliver new levels of value for all stakeholders – both agencies and brand owners.
In challenging economic times, marketing effectiveness is top of the agenda for brands and businesses. EffWorks Global 2022 will provide the ammunition needed for tough discussions to deliver the balancing act required to respond to both short-term cost pressures and longer term strategic goals. This IPA event is unique in delivering peer-reviewed R&D and is an indispensable learning event for marketers and agencies keen to prove they understand the big picture and can argue their case in the C-suite.
EffWorks Global is sponsored by Analytic Partners, The B2B Institute at LinkedIn, Google, Neustar, Snap, System1, Thinkbox and Twitter.
Last updated 07 December 2023