Five agencies elected into IPA membership

Alliance Advertising and Marketing, BETC London, Bountiful Cow, Essence and Hey Human were elected into IPA membership at its quarterly council meeting. This brings the total number of agencies in membership to 322.

Alliance Advertising and Marketing

Founded in 2008, Alliance Advertising and Marketing are a full service agency specialising in multi-cultural marketing with sister offices in New York, Delhi and Karachi. Clients include Islamic Relief, Farani Taylor Solicitors and UKIM.

Sajjad Shawl, Managing Director of Alliance Advertising and Marketingsaid; “Joining the IPA is crucial to our future growth plans and gives an instant credibility to the agency. We are excited about our membership and will be taking advantage of the networking, training and industry insight it provides.”

BETC London

Part of the Havas Group, BETC London are a creative agency founded in 2011 with sister offices in Paris and Sao Paulo. Clients include Rimmel, Cow&Gate and Swatch.

Says Andrew Kay, Managing Director BETC London; “Joining the IPA will help us develop our own talent and give us a chance to play a more active role in helping to shape our industry for the future. We’re looking forward to getting started.”

Bountiful Cow

Bountiful Cow are an independent London-based media agency founded in November 2016. Clients include Sky Bet, Lily’s Kitchen and The Movember Foundation.

Bountiful Cow Founder, Henry Daglish said; “Joining the IPA is important for us to continue our growth and to represent independent agencies on IPA panels and groups.”


Founded in 2005, Essence is a global data-driven agency with offices in 17 countries. Clients include Google, BT and the Financial Times.

Nick Baughan, incoming EMEA CEO of Essence, said: “Essence is on a mission to make advertising more valuable to the world and collaboration is key to making this happen. We look forward to working with the IPA, which does such an important job of raising standards in our industry.”

Hey Human

Founded in 2014, Hey Human are an independent integrated agency based in London. Clients include Diageo, Sony Mobile and Mondelez.

Says Neil Davidson, Managing Director, Hey Human; “We are excited to become a member of the IPA, as we believe that our desire to bringing new ways of thinking fits nicely with everything in the IPA’s agenda.”

Last updated 21 January 2022