Former CDP Chairman and IPA Centenary Game Changer John Salmon passes away

Members and staff of the IPA were saddened to learn that John Salmon, Former CDP Chairman and IPA Centenary Game Changer, has passed away.

Salmon’s death comes just a month after the IPA named him in a list of Game Changers as part of the run-up to the British Festival of Advertising.

Salmon started at Collett Dickenson Pearce as a copywriter and moved up to creative director and later chairman. Salmon helped create some of CDP’s signature campaigns, most notably for the Metropolitan Police and the Army. One of his most well-remembered TV spots was for Nescafé Fine Blend featuring comedy actor Arthur Mullard.

Says Robin Wight, President of The Engine Group and Co-Founder, WCRS, “How sad to see the passing of my great Mentor John Salmon of CDP when it was the greatest agency in the world. Thanks John for teaching me everything I know about advertising. RIP”

Salmon is survived by his wife, Susanne, a son and two daughters.

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Last updated 21 January 2022