‘Golden girl’ Jade inspires adland’s next generation

‘Golden girl’ Jade Delaney, who secured a full-time job in the advertising industry by dressing up as a real-life version of New York’s ‘Fearless Girl’ statue, is sharing her experience with the next enthusiastic intake of ad industry employees, through the nationwide IPA AdUnlocked initiative this September – where her journey first began.

Jade got noticed by covering herself head-to-toe in gold and standing outside the offices of her would-be employer, McCann in Bristol until she was offered a one-month placement. This placement has since turned into a full-time junior creative copywriter position and this autumn she is sharing her experience as part of Advertising Unlocked, the nationwide agency open day, founded by the IPA.

During their open-day, McCann Bristol will be talking sixth formers through the inner workings of the advertising agency process which will include a presentation from Jade, who will talk through her journey as a 2017 AdUnlocked attendee.

During her AdUnlocked day in 2017, Jade worked on a live brief, learned about the roles on offer and got a behind-the-scenes look at adland. Crucially, it is also where she first heard about the ‘Fearless girl’ campaign by McCann New York; the project that inspired her action and led to her securing her job within the agency’s Bristol arm.

According to Jade, her advice for anyone wanting to succeed in the industry is simple: “Don’t give up. Channel your inner confidence. Know your individual qualities, skills and strengths. Think differently. And most importantly, be fearless! It worked for me. I now want to help others - showing them both the way and the way in.”

Says Julian Douglas, Vice Chairman, VCCP and IPA Council Diversity Champion: “Jade is an inspiration to all of us, in advertising and otherwise. And it is her fearless grit, determination and creativity that we are looking for in the industry and is exactly what we are hoping to ignite in the school leavers attending the IPA’s AdUnlocked day. Kudos to Jade of course, and kudos to McCann Bristol for embracing and capitalising on her amazing potential. The ad industry is an exciting and dynamic place to work and we need the most diverse people with the most diverse minds who look at the world in new and interesting ways to bring us new ideas we’ve never seen before.”

Advertising Unlocked 2018 will see nearly 70 agencies in nine cities bring in around 1500 school-leavers for a taste of adland life on Friday (28 September). For more information visit www.advertisingunlocked.co.uk or follow the action on Twitter using #AdUnlocked