Gough Bailey Wright Company Director Michelle Wright has been appointed as the new IPA City Head for Birmingham and the Midlands where she will champion the ad industry in the region.
The appointment was announced at the IPA Midlands annual dinner in Birmingham.
In her role as City Head, Michelle will take on a number of challenges including looking into how best to engage with talent in the region as well as working with IPA members and fellow city heads (Jackie Holt, Dan Appleby and Tim Jones) as well as IPA Chair for England and Wales, Andy Reid to raise awareness of industry issues and support IPA initiatives.
Michelle succeeds Andy Wilson, founder and Group Chief Executive at WAA, who served as Midlands City Head for fouryears.
Says Michelle Wright, Company Director, Gough Bailey Wright: “I am delighted to have been given the opportunity to be City Head and represent our region, as I’ve always felt very proud to be an IPA member agency with all the industry best practice benefits it brings, setting us apart from our competition. I’m very much looking forward to championing our industry and promoting the IPA in our region.”
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Michelle’s career in marketing and communications spans over 30 years. After joining Shaw & Underwood Advertising on a youth opportunities scheme aged just 16, Michelle had a spell in publishing working for national and local trade magazines. She returned to advertising with roles at Golley Slater Brooker and Charles Barker before joining Gough Advertising in 1995. This challenging role in a growing agency opened up a whole new world of responsibility, including media, strategy, planning and creative. In 2005, Michelle joined forces with PR and property communications expert Sue Bailey to complete a management buy-out and create Gough Bailey Wright.
Today, Michelle is GBW Company Director, responsible for Creative Services, Digital and new business. The award-winning 27-strong team provides a full suite of marketing services to clients across a variety of sectors.