The IPA has welcomed the Government’s Digital Strategy, which sets out how they will develop a world-leading digital economy that works for everyone. The Strategy also highlights the impending data protection regulation, for which agencies will need to prepare.
Says Richard Lindsay, Director of Legal & Public Affairs, IPA:
“The new Digital Strategy is very exciting. It looks to encourage innovation and promote the use and understanding of the most modern digital technology across all businesses and for the benefit of everyone. The New Digital Skills Partnership will help young people learn essential new skills – something the IPA has been championing for years – and advertising is mentioned as a sector giving the UK a leading edge. However, agencies should note that while the Government wants toencourage innovation-friendly regulation – good news for advertising because innovation needs more freedom and less red tape in order to flourish – the Government reminds us that it will implement the General Data Protection Regulation by May 2018. The GDPR imposes huge new obligations on all businesses, and agencies must ensure that they get to grips with the new rules before May next year.”
Says Nigel Gwilliam, Consultant Head of Media and Emerging Tech, IPA:
“We welcome the launch of the Government's digital strategy and agree it's essential for coordinated investment into digital infrastructure and R&D. As the Strategy document makes clear ‘Connectivity drives productivity and innovation, and is the physical underpinning of a digital nation’. It is especially reassuring to witness the long-term vision of Government with a £1 billion+ investment in 5G and fibre, as well as the commitment to focus on additional R&D funding to the tune of an extra £4.7 billion by 2020-21."