Hegarty and Binet to dissect marketing best practice at EffWorks Global 2022

New ground-breaking evidence for brand-breaking times

Sir John Hegarty and Les Binet headline an extensive list of marketing experts speaking at the industry’s week-long celebration of marketing effectiveness, EffWorks Global 2022.

During the flagship EffWorks Global 2022 conference, Sir John will explore why the business of creativity should not be seen as an oxymoron, while Les will outline a framework for marketing planning in the post-Covid economy.

They will be joined by marketers from top brands and agencies, including leaders from PZ Cussons, Twinings and Snapchat, as we unveil five new pieces of R&D, examine IPA Effectiveness Award winning case-studies and debate the critical issues confronting our industry.

EffWorks Global 2022 kicks off on Monday 10 October with the IPA Effectiveness Awards and continues with the flagship conference on Wednesday 12 and Thursday 13 October. Partner and agency events will also take place on Tuesday 11 and Friday 14 October.

Confirmed speakers include:

  • Les Binet, Group Head of Effectiveness, adam&eveDDB
  • Cheryl Calverley, Chief Executive Officer, eve Sleep
  • Catherine Coleman-Jinks, Head of Marketing Excellence, International Marketing, Twinings
  • Kellie Espina, Head of UK, AR Strategy, Snapchat
  • Sir John Hegarty, Co-founder, The Garage Soho
  • Pawan Kumar Marella, Strategy Director, Unilever
  • Scott McDonald, President & CEO, ARF
  • Jonathan Myers, CEO, PZ Cussons UK
  • Simon Peel, Global Head of Media, Haleon (formerly GSK)
  • Gabi Salinas, Global Managing Director, Brand Finance Institute
  • Patrick Stal, CMO, World Remit
  • Tom Wallis, CMO, Gousto
  • Eve Williams, CMO, eBay
  • Peter Wright, CMO, Specsavers
Early-bird tickets for the in-person flagship EffWorks Global 2022 conference are available from £350 until 23 September. Virtual passes cost £125.


EffWorks Global 2022 is sponsored by Analytic Partners, The B2B Institute at LinkedIn, Google, Neustar, Snap, System1, Thinkbox and Twitter.

Last updated 07 December 2023