Sir John Hegarty and Les Binet headline an extensive list of marketing experts speaking at the industry’s week-long celebration of marketing effectiveness, EffWorks Global 2022.
During the flagship EffWorks Global 2022 conference, Sir John will explore why the business of creativity should not be seen as an oxymoron, while Les will outline a framework for marketing planning in the post-Covid economy.
They will be joined by marketers from top brands and agencies, including leaders from PZ Cussons, Twinings and Snapchat, as we unveil five new pieces of R&D, examine IPA Effectiveness Award winning case-studies and debate the critical issues confronting our industry.
EffWorks Global 2022 kicks off on Monday 10 October with the IPA Effectiveness Awards and continues with the flagship conference on Wednesday 12 and Thursday 13 October. Partner and agency events will also take place on Tuesday 11 and Friday 14 October.
EffWorks Global 2022 is sponsored by Analytic Partners, The B2B Institute at LinkedIn, Google, Neustar, Snap, System1, Thinkbox and Twitter.