Huawei, eBay and Eve join stellar EffWeek line-up

Now in its fourth year, EffWeek is the only cross-industry, research-driven global initiative that delivers the latest learnings on what it takes to produce effective marketing that transforms businesses.

The one-day thought leadership conference on Tuesday 15 October kicks off EffWeek 2019 with a who’s who of brand and agency experts dissecting all things marketing effectiveness.

We’ll discover new learnings on media landscapes in the US, UK and China; year-long R&D on the actions we need to adopt to behave like 21st Century brands, advice on how to measure now, for the long-term and how to make culture change happen.

The speaker line-up includes:

• Jo Arden, Chief Strategy Officer, MullenLowe
• Neil Barrie, Global Managing Partner, Twenty-first Century Brand
• Cheryl Calverley, CMO, Eve
• Claire Enders, CEO, Enders Analysis
• Andrew Garrihy, Global Chief Brand Officer, Huawei
• Andrew Geoghegan, Global Planning Director, Diageo
• Jo Hagger, Global Marketing Capabilities Director, Unilever
• Gareth Jones, CMO, eBay
• Simon Peel, Global Media Director, Adidas
• Oli Snoddy, VP, Brand & Creative; Deliveroo
• Sue Unerman, Chief Transformation Officer, MediaCom
• And more

In addition to the Conference, throughout the week agencies and brands including MediaCom, LinkedIn and Google will be hosting their own EffWeek satellite events to dissect learnings from the main conference, debate its findings and unveil new R&D of their own.

Follow activity on Twitter: @EffWorks #EffWeek