The IPA has submitted its response to the Government’s Consultation regarding introducing further advertising restrictions on TV and online for products high in fat, sugar and salt (HFSS), stating that such action would be ineffective and disproportionate.
Within the submission, the IPA states that it supports the fundamental principle that children should be protected from harmful advertising and that it supports proportionate and evidence-based methods to reduce the problem of childhood obesity. However, it asserts that the existing framework, underpinned by the CAP and BCAP Codes and regulated by the ASA, has already proven to be an effective and flexible means of reducing children’s exposure to HFSS advertising and further intervention is unnecessary.
The IPA also supports the Advertising Association and the ASA, CAP, and BCAP’s responses to the Consultation.