IPA announces Excellence Diploma Prize Winners

The 2016-17 Excellence Diploma Graduation Dinner saw Gareth Price, Senior Planner at JWT win President’s Prize and Olivia Stubbings, Strategy Director at WCRS win the John Bartle Award for Outstanding Body of Work for their contribution to the 2016/17 IPA Excellence Diploma, the highest qualification granted by the IPA.

Price was awarded the 2016/17 President’s Prize by IPA President Sarah Golding for his essay, Thinklong, while Stubbings received the John Bartle Award for an Outstanding Body of Work, including her final essay The Late Radicals.

Both 5,000 word essays received distinctions will be featured in next month’s edition of Campaign, alongside Unleashing Cyborg Creativity by Oliver Feldwick, Head of Strategy at CHI&Partners.

In total, the judges awarded four distinctions, 10 credits and three passes. All the final assignments from this year’s IPA Excellence Diploma are available to download.

Says Patrick Mills, Director of Membership and Professional Development, IPA; “The Excellence Diploma is the pinnacle of our qualifications programme and has once again produced some brilliant and thought provoking final essays. It is a testament to our delegates that their innovative and insightful essays will continue to help push our industry to new heights.”

Please see photos from this year's Graduation Dinner.

Full breakdown of awards

Pass with Distinction

  • Oliver Feldwick, Head of Digital Strategy, CHI&Partners
  • Gareth Price, Senior Planner, JWT
  • Olivia Stubbings, Strategy Director, WCRS
  • Helen St Quintin, Senior Planner, FCB Inferno

Pass with Credit

  • Alastair Baker, Strategy Director, Fetch
  • Aimee Chalcraft, Content Strategy Director, Wavemaker UK
  • Tifenn Cloarec, Strategy Director, Vizeum
  • Claire Coady, Strategy Director, Publicis
  • Ed Feast, Planning Director, All Response Media
  • David Graham, Group Strategy Director, Wavemaker UK
  • Earl Javier, Effectiveness Director, Ogilvy & Mather Philippines
  • Hannah McWilliam, Business Director (Comms Planning), Greenhouse Group M
  • Matt Prentis, Global innovation Director, PHD Media
  • Leanne Silman, Head of Account Management, M&C Saatchi


  • Andy Collins, Performance Planning Business Director, Wavemaker UK
  • Sam Fowler, Associate Director, MediaCom
  • Charlie Shawcross, Marketing Manager, Sony Music

IPA Excellence Diploma Co-Chairs

  • Nick Kendall, Founding Partner, Broken, Electric Glue and The Garage Soho
  • Stuart Sullivan-Martin, Chief Strategy Officer – Global Solution EMEA, Wavemaker UK

IPA Excellence Diploma Judges

  • Tess Alps, Chair, Thinkbox
  • James Caig, Head of Strategy, True Digital
  • Susanna Cousins, Strategy Director, Wavemaker UK
  • Mark Earls, HERDmeister
  • Charlie Ebdy, Head of Stratey, Vizeum
  • Emily Fairhead-Keen, Group Strategy Director, Wavemaker UK
  • Kirsty Fuller, Former Co-Founder and Co-CEO, Flamingo
  • David Hackworthy, Global Chief Strategy Officer, Saatchi & Saatchi
  • David Haigh, CEO, Brand Finance
  • Louise Hinchliffe, Associate Director of Professional Development, IPA
  • Tom Hampson, Marketing Director, itsu Ltd
  • Gethin James, Planning Director, VCCP
  • Patrick Mills, Director of Membership and Professional Development, IPA
  • Sera Miller, CEO & CSO, Material
  • Frank Reitgassl, Director of Brand Strategy & Creative, Mondelēz International
  • David Tiltman, Head of Content, WARC
  • Ameila Torode, Founder, The Fawnbrake Collective
  • David Wilding, Director of Planning, Twitter

IPA President’s Prize Judging Panel

  • Rachel Barnes, UK Editor, Campaign
  • Paul Bainsfair, Director General, IPA
  • Nigel Gilbert, Chief Marketing & Communications Officer, TSB
  • Sarah Golding, IPA President and CEO, CHI&Partners
  • Stephen Woodford, CEO, Advertising Association

If you are genuinely excited about the possibility of shaping and driving the brands and businesses of tomorrow, register your interest for the next intake.

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The IPA launched the Excellence Diploma in 2004, under the presidency of Stephen Woodford, to raise the real and perceived professionalism and value of marketing communications. Diploma modules cover: the role of brands, people and brands, brands and channel thinking, brands and creativity, brands and measurement, and brands and leadership. Candidates are given a mentor from their agency for support and to help them put the thinking into practice.

Last updated 21 January 2022