IPA awards 21 agencies for Platinum professional development programmes

Twenty-one IPA member agencies have been awarded IPA CPD Platinum Accreditation 2016 for their outstanding approach to Continuous Professional Development (CPD). These agencies have made an exceptional investment in the professional development of their employees and have seen success against business goals in return.

The 21 agencies honoured at a celebratory dinner are: 23red, Abbott Mead Vickers BBDO, Bray Leino, FCB Inferno, Generation Media, Hunterlodge, Karmarama, Manning Gottlieb OMD, Material, MBA, MEC London, MediaCom, MediaCom Edinburgh, Mullen Lowe London, Ogilvy & Mather London, OMD, PHD Media, Posterscope, Starcom & Mediavest|Spark, Total Media and woolley pau gyro.

Jennifer Elworthy, Chair of Judges for the IPA Gold CPD Accreditation Standard 2016 and Director of Marketing & Communications at Freesat said; “The Platinum accredited agencies are professional, dedicated and seeing increased revenue as a result of their training. This can only be a good thing – working with a highly skilled agency will lead to strong campaigns that hit objectives and deliver growth for any business.”

IPA Director of Personal Development, Patrick Mills added; "Achieving the CPD Platinum standard requires sustained excellence and commitment to people development by our members. Enormous congratulations must therefore go to these 21 agencies for their exceptional and truly embedded CPD culture. Not only is their investment in CPD having a positive impact on the progression of their employees, but also on their agencies’ bottom lines.”

To successfully achieve Platinum Accreditation agencies must earn Gold Accreditation four times over a five-year period. When applying for IPA CPD Gold Accreditation, agencies must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of their employees professionally and personally.

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills match their clients’ needs. For more information on the IPA’s CPD programme visit www.ipa.co.uk/cpd. Join in the conversation online #CPDPlatinum. Find out how your agency can achieve an award-winning professional development programme to boost business growth with this step-by-step guide by Andrew Pinkess of AMV BDDO.

Last updated 21 January 2022