IPA awards three Fellowships

The IPA has granted three Fellowships and Honorary Fellowships to industry practitioners in recognition of their exceptional and prolonged contribution to the IPA. The individuals were awarded at the IPA Members’ Lunch.

MullenLowe London’s Jo Arden has been awarded a Fellowship, while Louise Cook of Holmes & Cook and TSB’s Nigel Gilbert have been awarded Honorary Fellowships (awarded to individuals not with an IPA member agency).

Jo Arden, Chief Strategy Officer, MullenLowe London

Jo, who is an Accredited MIPA, has been a long-standing supporter of both the IPA’s effectiveness and professional development agendas.

She served on the Professional Development Group for four years from 2013, during which time she mentored a candidate on the IPA Excellence Diploma and organised and co-chaired the sell-out ‘Unlearning’ conference, which headlined Professor Byron Sharp and took place at the RSA in 2015. More recently, Jo contributed to the IPA’s Talent Leadership Group.

Jo has been an active member of the Effectiveness Leadership Group since 2016 and has helped shape the agenda for the EffWeek programme. At the 2017 EffWeek thought leadership conference she led one of the deep-dive think tank sessions and is currently involved in the working party that is looking at reshaping the Eff Test qualification. Jo also co-authored the Gold winning Effectiveness case for Stoptober in 2016.

Louise Cook, Managing Director, Holmes & Cook econometric consultancy

Louise is deeply passionate about proving the effectiveness of advertising. She has been heavily involved with the IPA Effectiveness Awards since 1988, when she first worked on entries from her then agency, BMP. Since then, her work has contributed to four IPA Effectiveness Award Grand Prix winning papers, 12 further Gold-winning papers, two Best New Learning awards and two Best Media awards.

She has shared her considerable experience by writing chapters on the best use of econometrics for the Advertising Works series of books. She has been an Effectiveness Awards judge, and the chairperson of our technical jury for the last two iterations of the Awards. She has also written the guidelines for the submission of the technical appendix and is always available to the IPA for advice on technical issues.

In 2004, she jointly authored the first iteration of the widely used Econometrics Explained guide for the IPA, which she has recently updated with the latest thinking in Econometrics Explained 2.

Nigel Gilbert, Chief Marketing Officer, TSB

Nigel is a long-standing and much-valued supporter of the IPA.

Since 2010 he has spoken on and led parts of several IPA courses. He first contributed to the Leadership Module of the Excellence Diploma, and subsequently has co-chaired the Excellence Diploma Deep Dive 2 in 2015 and 2017, as well as marking the final essays. These commitments require a lot of work and time.

Nigel sat on the Client Advisory Board during Ian Priest’s ADAPT Presidential agenda, 2013–2015. A strong believer in Effectiveness, he has judged the IPA Effectiveness Awards and has been an active member of the EffWeek Advisory Board since its formation last year. He presented a key note speech at the EffWeek thought leadership conference in October 2017 and is working with the leadership board to shape the agenda for 2018.

Last updated 21 January 2022