The successful individuals have spent their apprenticeships in a range of roles across the agency community and were congratulated at a graduation ceremony held at the IPA.
The IPA has this week celebrated the graduation of its 2019 class of Creative Pioneers apprentices.
The successful individuals have spent their apprenticeships in a range of roles across the agency community and were congratulated at a graduation ceremony held at the IPA on Monday evening (2 March 2020).
Founded by the IPA, Creative Pioneers helps IPA agency members recruit and train talent from a diverse pool, with over 35% of last year’s cohort coming from ethnically diverse backgrounds. Since its launch in 2012, the programme has helped to place over 700 young people in more than 200 companies in adland. It is run in media partnership with Metro newspaper and the training is provided by Arch Apprentices.
Speaking of his time as a Digital Marketer apprentice with Wavemaker, Ryan Burdett said, “As a Creative Pioneers apprentice, I have learnt a huge number of skills that I can take forward throughout my career in media and advertising. These skills acquired on the job cannot be mirrored with a university degree as over the last 18 months I have had the opportunity to work on real world briefs across Paid Search and Paid Social campaigns for a variety of clients. I have gained qualifications within the industry and networked with professionals across organisations such as Google and Facebook. After securing a distinction from my apprenticeship, I have now been offered an executive role at Spotify's head office in Stockholm, Sweden.”
Says Matt Warren, Digital Marketer apprentice with OMD: “I spent my 15-month apprenticeship as a member of the Paid Social team in which I was placed onto one of MGOMD’s largest clients, an automotive account, and was quite taken aback with the amount of responsibilities I had at such an early stage. Before I knew it, I was planning and implementing six-figure advertising campaigns on a regular basis and absorbing the knowledge of the top brains within the advertising industry. Having completed my apprenticeship, I was then offered a permanent job with a promotion, as well as the chance to move client and learn something new. I still can’t believe how much I have achieved in the same time it would have taken to only reach my 3rd year of university… the experience I have gained is invaluable.”
Says Mark Creighton, Chief Executive Officer at Arch Apprentices: “Our Creative Pioneers graduation was the perfect opportunity to recognise the hard work and dedication of all our Creative Pioneers Apprentices. We are proud to be working alongside the IPA to deliver such a diverse and impactful programme, where our apprentices get the opportunity to develop their skills within the creative advertising industry. Working with the IPA and our agencies to deliver our apprenticeship programme, we believe that developing our apprentices’ creativity is one of the most valuable assets - it is what allows businesses to drive real change.”
Says Leila Siddiqi, IPA Associate Director, Diversity: “A huge effort has been made to enable apprenticeships to become mainstream in our industry, which has traditionally been graduate driven. The feedback from employers has been fantastic and we would love for all IPA member agencies to take on apprentices, especially those who are paying the Government levy.”For more information about Creative Pioneers, visit https://www.creativepioneers.co.uk/