IPA Excellence Diploma delegates predict the future of brand communications – read their essays now

Three exceptional delegates from the 2016-2017 IPA Excellence Diploma, the highest qualification granted by the IPA, have had their inspiring essays on the future of brands and brand communications published in a Campaign magazine supplement.

Gareth Price, Senior Planner at JWT, Olivia Stubbings, Strategy Director at WCRS and Oliver Feldwick, Head of Strategy at CHI&Partners were awarded distinctions for their outstanding 5,000 word final assignments as part of the 2016-17 IPA Excellence Diploma.

In total the judges awarded three distinctions, eight credits and five passes for the final assignments.

Price was also awarded the 2016/17 President’s Prize by IPA President Sarah Golding for his essay, Thinklong, at last month’s 2016-17 Excellence Diploma Graduation while Stubbings received the John Bartle Award for an Outstanding Body of Work.

In the qualification overall, marked across 4 essays and one presentation, four delegates received distinctions, 10 passed with credit while three delegates were awarded a pass. 

Says Patrick Mills, Director of Membership and Professional Development, IPA; “The Excellence Diploma is the pinnacle of our qualifications programme and has once again produced some brilliant and thought-provoking final essays. It is a testament to our delegates that their innovative and insightful essays will continue to help push our industry to new heights.”

To find out more about applying for the 2017/18 IPA Excellence Diploma contact learning@ipa.co.uk

The IPA launched the Excellence Diploma in 2004, under the presidency of Stephen Woodford, to raise the real and perceived professionalism and value of marketing communications. Diploma modules cover: ‘What is a 21st Century Brand’; ‘How is a brand valued, and of value in the 21st century board room’; and ‘How should a brand engage in the 21st Century’. Candidates are given a mentor from their agency for support and to help them put the thinking into practice.

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Last updated 21 January 2022