IPA expands global training into the Baltic states

This increased offering in Europe adds to the IPA’s global training programme that has seen over 27,000 people in over 80 countries completing online qualifications in the last few years, and includes:

• IPA Foundation Certificate: aimed at all newcomers to the industry that provides delegates with an essential overview of all areas of advertising. In 2017, more than 1,500 people passed the Foundation Certificate worldwide, with more than 1,100 sitting the exam in the UK alone.
• IPA Advanced Certificate: providing a bridge to experienced practitioner through offering participants a breadth of depth and understanding about the best practice approach to developing communication strategy and plans.
• IPA Eff Test: providing the skills and tools necessary to design a measurement programme and develop a forensic and rigorous approach to campaign evaluation.
• IPA Commercial Certificate: a programme created to give future industry leaders an education in agency finance, and to build the understanding that you need to create great work that delivers a great profit.
• IPA Effectiveness Essentials Certificate: a new entry-level qualification, launching in August 2020, giving an overview of all things effectiveness and adding to your all-round advertising knowledge.

Says Patrick Mills, Director of Membership and Professional Development, IPA: "The Coronavirus pandemic has demonstrated the value that online learning can offer us all. It has never been more important to give people access to quality online resources, and our partnership with the KOG Institute will do just that.

"The team at the KOG Institute have an incredible reputation throughout the region, and we are delighted to have them help drive our growth in the Baltic states and Europe as a whole."

Says Domantas Gailius, Co-Founder, KOG Institute: "The start of cooperation between KOG and IPA marks a very important step for both our institute and the marketing community in the Baltic States. Providing access to the latest marketing knowledge and practices will help market professionals fill the resulting post-university study vacuum, and provide the KOG Institute with more opportunities to fulfil its mission of providing science-based and actionable marketing knowledge and innovation. We are very happy to start this journey."