IPA expands global training offering into MENA region

The IPA has announced that it will offer its suite of IPA online qualifications to agencies in the Middle East and North Africa through a new partnership with Dubai-based learning and development specialists Ampersand.

This MENA offering adds to the IPA’s global training programme that has seen 20,000 people in over 80 countries completing online qualifications in the last few years and includes the following programmes:

  • IPA Foundation Certificate: aimed at all newcomers to the industry that provides delegates with an essential overview of all areas of advertising. In 2017, more than 1,500 people passed the Foundation Certificate worldwide, with more than 1,100 sitting the exam in the UK alone.
  • IPA Advanced Certificate: providing a bridge to experienced practitioner through offering participants a breadth of depth and understanding about the best practice approach to developing communication strategy and plans.
  • IPA Eff Test: providing the skills and tools necessary to design a measurement programme and develop a forensic and rigorous approach to campaign evaluation.
  • IPA Commercial Certificate: a programme created to give future industry leaders an education in agency finance, and to build the understanding that you need to create great work that delivers a great profit.

Says Patrick Mills, Director of Membership and Professional Development, IPA; “We have had a lot of interest from agencies in the MENA region about enrolling people onto our qualifications in the last few years. Nick and his team are experts in training and development with strong contacts throughout the agency landscape in the region so we are thrilled to be bringing Ampersand on-board to help drive our growth in the region.”

Nick Clements, CEO, Ampersand said; “We are delighted to be partnering with the IPA to help deliver their qualifications in the MENA region. There are a huge number of agencies in this part of who could chose to benefit from the quality of the IPA’s training and we can’t wait to help them get started’’.

The IPA online qualifications suite aims to raise industry standards across the world through fostering continuous professional development.

To book a qualification in MENA, please visit Ampersand’s website or contact nick@ampersandglobal.com for further information.

Last updated 21 January 2022