The IPA’s contribution to the album highlights the IPA’s ambitious gender and ethnic diversity targets for the advertising industry, and the initiatives in place to help the industry reach them.
By 2020, we hope to see 40% of leadership roles in advertising held by women, and 15% held by individuals from a BAME background. To help achieve these goals the IPA has a number of Diversity projects including:
- Creative Pioneers 2 – the IPA’s award-winning Creative Pioneers apprenticeship programme, which has attracted a diverse representation of the UK population, including 49% of apprentices from Black, Asian and Minority Ethnic backgrounds, and a 49% female / 51% male split.
- IPA Diversity Roundtables – a series of discussions, chaired by IPA Head of Diversity Leila Siddiqi, with industry leaders from brands and agencies, covering all aspects of diversity and inclusion, from making the business case of having a diverse workforce to examples of innovative diversity drives.
- IPA Diversity Survey – an annual survey detailing the gender and salary split of individuals within agencies by seniority, as well as showing the percentage of BAME employees in agencies. Allowing us to track gender and ethnic diversity within IPA member agencies against our targets.
- IPA Women of Tomorrow Awards – a biennial awards scheme that aims to redress the under-representation of women in positions of leadership by celebrating extraordinary women in mid-senior level roles who consistently demonstrate leadership potential and go beyond their role.
- Stepping into the Spotlight – a series of talks and events designed at inspiring and offering success strategies for women at work and to help empower future female leaders through practical advice from other women in the industry.
- Unstereotype Alliance– The IPA is a founding member of UN Women’s Unstereotype Alliance, a thought and action platform that uses advertising as a force for good to drive positive change. It seeks to eradicate harmful gender-based stereotypes. The alliance is focused on empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.
Says Leila Siddiqi, Head of Diversity, IPA: “We are delighted to have contributed to the Vote100 commemorative book to be celebrating everything that women have achieved over the past 100 years. Putting diversity and equality at the heart of our industry is vital to our collective continued success. Advertising has grown into one of the most important industries to the UK economy, and in order for this to continue into the next 100 years it is crucial that we continue to drive equality at all levels.”
Speaking about the IPA’s continuing role in championing diversity, Sarah Golding, IPA President and CEO, The&Partnership London says: “We want to be somewhere people come to be inspired, learn and meet their peers and heroes. That’s how we will continue to work for the good of the public, and the good of the industry.”