The IPA has contributed to the Official History of Parliament Trust’s Vote100 commemorative publication, which details the struggle for women to get the vote and what that has meant for women in all industries since. The book, produced by St James’ House was launched at Westminster Abbey last night (27th June).
The IPA’s contribution to the album highlights the IPA’s ambitious gender and ethnic diversity targets for the advertising industry, and the initiatives in place to help the industry reach them.
By 2020, we hope to see 40% of leadership roles in advertising held by women, and 15% held by individuals from a BAME background. To help achieve these goals the IPA has a number of Diversity projects including:
Says Leila Siddiqi, Head of Diversity, IPA: “We are delighted to have contributed to the Vote100 commemorative book to be celebrating everything that women have achieved over the past 100 years. Putting diversity and equality at the heart of our industry is vital to our collective continued success. Advertising has grown into one of the most important industries to the UK economy, and in order for this to continue into the next 100 years it is crucial that we continue to drive equality at all levels.”
Speaking about the IPA’s continuing role in championing diversity, Sarah Golding, IPA President and CEO, The&Partnership London says: “We want to be somewhere people come to be inspired, learn and meet their peers and heroes. That’s how we will continue to work for the good of the public, and the good of the industry.”