IPA issues urgent advice on Brexit

Prepare for all possibilities in order to help minimise the disruption to your business.

With the UK increasingly likely to leave the EU without a deal on 31 October, the IPA is urging agencies to continue to prepare for all possibilities in order to help minimise the disruption to their businesses.

Says Richard Lindsay, Director of Legal and Public Affairs, IPA: “There are just a few weeks to go before the UK is due to leave the EU, and agencies need to be ready. Guidance is available from the IPA, and from the Advertising Association and DCMS. We would urge agencies to consider the challenges they may face now if they haven’t already done so to ensure that their businesses are as prepared as possible for a no-deal scenario.”

The IPA’s Legal & Public Affairs team had already published various pieces of guidance on Brexit prior to the original Brexit deadline of 29 March 2019, including a general note in conjunction with Bristows law firm which covers a range of topics, and separate notes on data protection issues.

The Advertising Association and DCMS have also set out their own guidance, which is outlined below.

Summary of Advertising Association Guidance

The AA are currently running a campaign to help the industry prepare for all types of Brexit. Their guidance has been published in Campaign, Digiday, The Drum, Little Black Book, Marketing Week and Mediatel Newsline.

Please see the AA’s full bank of Brexit information, with various specific pieces of guidance.

Summary of DCMS Guidance

The Department for Digital, Culture, Media and Sport has also published new guidance on preparing for a no-deal Brexit, aimed at the media and broadcasters; providers of digital, technology and computer services; those in the arts, culture and heritage industries; and those working in the creative sector.

The guidance for the creative industries and the guidance for the media and broadcasting sectors are the same. They each set out ten matters that businesses should consider, including: staff permits and immigration status; EU accounting and reporting requirements; contracts providing for the receipt of personal data from the EEA; into the UK compliance with EU requirements if offering video on demand, digital services or licensed content in the EEA; customs requirements for importing and exporting creative or cultural goods between the UK and the EEA; and eligibility for UK government funding to replace lost EU funding.

If you have any questions about how to prepare your agency for Brexit please get in touch on legal@ipa.co.uk


Last updated 21 January 2022