The IPA has published a beginner-level, practical introduction to data protection. It includes the steps any agencies not up to date with current law should take to help them become compliant with the law as it is now so that they will then be able to take the next steps towards complying with the stricter rules coming in next year.
Says Richard Lindsay, IPA Director of Legal & Public Affairs: “Being able to demonstrate good personal data governance is good business practice. Not only does it show individuals – be they employees, freelancers, client or supplier staff – that their personal data will be dealt with properly and protected, but it will prove an increasingly important requirement of advertiser clients. Advertisers will insist that agencies are fully up to speed with the new laws under the General Data Protection Regulation (GDPR) and those that do nothing will be in danger of losing existing clients and struggling to find new ones.”
Visit our data protection hub for the full collection of the IPA’s GDPR guidance for members.
The IPA will also be running a series of GDPR webinars for IPA members, presented by Alex Dixie and Sarah Cramer of leading technology and media law firm, Olswang, and IPA Director of Legal & Public Affairs, Richard Lindsay.
The first one takes place on Thursday, 6th April 2017 - 1pm until 2pm and will cover the key rule-changes agencies need to know.