The IPA has launched its Digital Performance Certificate, best practice guide to digital performance marketing, client management and strategic planning.
This new qualification will give candidates the skills to be able to brief, plan and execute digital marketing campaigns, regardless of their agency background.
The new Foundation-level qualification includes 10 hours of online learning and has five modules (Account Management & Planning, Paid Search, Display Advertising, SEO and Affiliate Marketing). Candidates then complete their training with a 70-minute online exam.
In an exclusive introductory offer, any candidates booked on December’s examination will receive a complimentary copy of Performance Partnerships by Robert Glazer, one of the qualification’s recommended readings.