The IPA is making its entire training suite of courses, qualifications and exams free for IPA member agencies, their employees, and individual members for six months, until 2 October 2020.
The move has been made in recognition of the financial, emotional and physical impact that COVID-19 is having on agencies and their employees.
This new suspension of fees for its entire portfolio and for all exams taken during the period will allow IPA members to use furlough or any other downtime during this time of crisis to enhance their qualifications in a range of industry areas, with no associated costs for them or their employers.
Available courses include Building Better Client Relationships, Applied Behavioural Economics and Production Lite, while available qualifications include the Digital Performance Certificate, LegRegs and the Commercial Certificate, with many more (see list below). All will be delivered safely online. with the courses broken down into digestible formats. Some of these offerings are MIPA-certified allowing individuals to work towards becoming an Accredited MIPA. MIPA status is the industry’s most robust badge of professionalism, designed to put adland’s employees on the same footing as accountants, architects and lawyers.
Says Paul Bainsfair, Director General, IPA: "The impact of COVID-19 has meant agencies are having to make some incredibly tough decisions – whether that’s budget tightening, or furloughing, or redundancies. While investing in professional development provides long-term financial gain, contemplating any additional discretionary costs may simply not be possible for agencies or individuals at this present time.
By making our full range of training free for our members until 2 October, we will ensure agency staff, including any furloughed individuals, have access to stimulating, relevant and purposeful materials that will contribute to their on-going wellbeing in a time of mental stress.
"We also want to help IPA member agencies stand themselves in the best professional stead throughout the downturn and in its aftermath."
Any IPA members who have already paid for IPA courses, qualifications or exams due to begin between now and 2 October 2020 will be reimbursed by the IPA.