Congratulations to the 21 IPA member agencies who took home a combined 85 awards at this year’s Cannes Lions Festival.
In total, IPA members won nine Gold Lions, 26 Silver Lions and 50 Bronze Lions, with adam&eveDDB the big winner taking home 24 awards. Each British success in Cannes was greeted by a roar from an animated billboard, produced by the Engine Group.
Full list of IPA member agency winners at Cannes Lions:
During Cannes Lions, the IPA hosted ‘Can’t stop the feeling: Emotional advertising, a masterclass’, chaired by IPA Director General Paul Bainsfair, which unpicked the key components of emotional advertising with Craig Inglis, Director of Marketing, John Lewis; and agency adam&eveDDB’s - James Murphy, Global CEO & Founding Partner, and Richard Brim, Chief Creative Officer.
In addition, Neil Godber, Convenor of the 2018 IPA Effectiveness Awards, presented Effectiveness Learnings from the IPA during the EACA’s Effectiveness Uncanned forum; giving an overview of the themes from the 2016 Effectiveness Awards and how these learnings help the IPA produce reports, such as the recent Media in Focus study by Les Binet and Peter Field.