The IPA has welcomed the purpose behind the new report Depictions, Perceptions and Harm, published this morning by the ASA.
The report provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
Says Paul Bainsfair, Director General, IPA: “The IPA welcomes initiatives intended to protect people from potentially harmful advertising, including the use of gender stereotyping, and are encouraged that - as the report points out - the overwhelming majority of ads do not include gender stereotypes that are likely to cause harm, or serious or widespread offence. We look forward to working with CAP on the development of its new standards.”
IPA President Sarah Golding is supporting the Unstereotype Alliance, co-convened by UN Women and Unilever. More information on the IPA's work on diversity and inclusion can be found on the IPA Diversity Hub.