IPA reacts to further evidence of ads funding dubious content

The IPA has issued a response to a follow-up article from The Times that exposes further evidence of ads funding dubious content, in which it details its recent successful drive to help improve online brand safety.

Says Paul Bainsfair, IPA Director General:

“It is very disappointing to see further evidence of corporate and now Government ads appearing adjacent to questionable or unsafe content.

“The IPA is continuing in our joint industry work to help ensure better online brand safety (details). We are also fast-tracking our discussions in this area, particularly with Google. And last week we coordinated a mass multi-buying point email to online inventory suppliers about JICWEBS' brand safety compliance which has led to many more signing up.”