IPA reacts to Johnson appointment

Paul Bainsfair, IPA Director General, has commented on Boris Johnson's appointment as Prime Minister.

With Boris Johnson's appointment as Prime Minister both the IPA President and IPA Director General urge for a clearer economic path.

Says Nigel Vaz, IPA President:

“Business hates uncertainty. The appointment of Boris Johnson as Prime Minister resolves one question, yet leaves many more unanswered. As the deadline for leaving the EU looms closer, while Parliament heads into recess, we are no closer to knowing how or whether Brexit will take place.

“We would encourage the new PM to be thoughtful, in both word and deed, to business interests; to provide business leaders with the confidence in the UK economy necessary to unlock investment. Our creative industries contribute more than £100bn annually to the British economy and employ more than two million people – I can think of no better area, for the PM to start betting on Britain, than there.”

Says Paul Bainsfair, IPA Director General:

"As we saw in the latest IPA Bellwether Report, marketers are citing the Tory leadership contest as one of the key reasons, alongside the uncertainty regarding Brexit, for their decision not to expand their overall marketing budgets. It is abundantly clear, therefore, that to unlock this stasis, our industry is urgently seeking clarity and confidence from its Prime Minister regarding the UK’s economic path.

"We hope Mr Johnson can deliver this, alongside continuing to acknowledge and champion the value of the creative industries."