IPA Director General Paul Bainsfair has reiterated his call for the Government to take care of the ad industry at large during the Coronavirus lockdown, praised agencies' ability to adapt in the crisis and outlined how the IPA can support our members to keep businesses and employees thriving.
"It was energising to see some of our agencies starting to adapt to the new normal by finding their appropriate balance of office days interspersed with working from home days.
"Unfortunately though, with another lockdown shortly upon us, we are set to hit pause once more on our physical presence. This is not to say, however, that we hit pause on our productivity nor effectiveness.
"We have seen countless examples of agencies thriving despite the restrictions and producing wonderfully creative campaigns during this crisis. And we must keep the magic alive.
This is why we continue to support our members through this, providing them with relevant resources, research, insight, events and training, subsidised by our COVID credit, to help keep their businesses and their employees thriving.
"Our IPA Business Growth Conference on 25 November is testament to this aim. As is our webinar this Wednesday where Dr Sam Knowles will be laying down the principles of a new model of insightful thinking.
"As well as helping our agencies, I encourage those individuals who are finding lockdown hard to talk to their employers, to consult NABS and to take good care of themselves.
"We also continue to support the AA’s calls to the Government to take care of the ad industry at large – namely by providing our industry with a tax credit, negotiating a Brexit trade deal and ensuring any regulatory decisions are evidence-based."