The IPA Legal & Public Affairs team are asking agencies to send over examples of influencer content that is confusing from a labeling perspective ahead of an ASA event on the subject.
The increasing use of influencer content for marketing purposes has led to regulatory concerns over labeling. The relationship between the brand and the influencer must be clear to consumers.
The ASA/CAP are running an event to help clarify influencer labeling on 1 October. If you or your agency colleagues have examples of influencer content that you find confusing/difficult from a labeling perspective, please email them to our Legal & Public Affairs Director, Richard Lindsay – email@example.com.
Richard will ask the ASA/CAP to include them – on an anonymised basis –as examples to discuss in the event.
For more information on branded influencer content read the ASA's latest report Clarity for Consumers: why #ad is essential in paid influencer posts.