IPA responds to brand safety concerns regarding YouTube

The IPA has issued a response to brand safety concerns regarding YouTube, following a further article in The Times in which it alleges that campaigns from some of the world’s biggest brands have featured against videos depicting “undressed” or “scantily clad” children.

Says Paul Bainsfair, Director General, IPA:

“The IPA is in regular dialogue with YouTube on this issue of brand safety, particularly since our open letter to them in August. With great scale and power comes great responsibility and, as Google have openly acknowledged, they have not done enough to date. That said, we are encouraged by their efforts to address the challenges facing YouTube.

“In addition to their work liaising with our media agency members directly, we have arranged for relevant Google executives to attend the IPA Media Futures Group meeting - comprising the heads of the UK’s major media agencies - on December 4th for a frank discussion about the situation and the solutions being deployed.”

Last updated 21 January 2022