The IPA is this week spearheading an EffWeek mission to New York to share invaluable effectiveness lessons with the US audience.
The EffWeek ‘Breaking brand’ event takes place on Thursday 23 May where attendees will hear from some of the biggest advocates of, and experts in marketing effectiveness in the digital era, including Peter Field and Les Binet, Brent Snider of System1, Phil Thomas, Chairman of Cannes Lions Festival of Creativity, Tina Moffett of Forrester, and Marsha Lindsay of Lindsay Foresight & Stratagem.
They will be presenting and debating the current best practice in:
Those not attending can follow proceedings live on Twitter @EffWorks #EffWeek on Thursday (23 May, 9am-1pm NY time /2pm – 6pm UK time).
Celebrated ‘Godfathers of Effectiveness’ Les Binet and Peter Field will build on the widely accepted general marketing principles they have developed in several publications. Their latest work tailors the results for individual market categories, business models, brand life stages and size. For marketers, this is an opportunity to see some real and robust numbers supporting the best approaches for their particular type of brand.
They will be joined by:
Says Janet Hull OBE, Director of Marketing Strategy, IPA: “We are delighted to be in New York to meet with influencers and champions of the US advertising market to share the IPA vision for building a global marketing effectiveness movement in support of creativity and brand-building. We look forward to sharing the IPA Databank research and thought leadership coming out of EffWeek 2018 with like-minded US allies, and to building a two-way exchange on this most important business topic.”
EffWorks is a global, not-for-profit initiative, spearheaded by the IPA (Institute of Practitioners in Advertising). All EffWorks content and events are powered by a programme of original research and development, carried out in collaboration with a wealth of industry and brand partners.
Tickets are now available for the flagship EffWorks Conference taking place in London on Tuesday 15 October, with tickets on sale from June.