Client heavyweights and worldwide industry experts from brands including Samsung, Diageo, Burger King, Coca Cola, Jaguar Land Rover and Virgin Atlantic make up the IPA’s most international judging panel ever at year’s IPA Effectiveness Awards.
This year’s judging panel, which also includes an increased number of technical judges, will evaluate which marketing communications have demonstrated the most business value and return on investment.
Stevie Spring, Chairman of the British Council will chair the judging panel, while MediaCom’s Chief Transformation Officer, Sue Unerman and McCann Worldgroup’s Chief Strategy Officer EMEA, Harjot Singh will act as Convenor and Deputy Convenor of Judges.
Entries to the IPA Effectiveness Awards, the most rigorous competition of their kind worldwide, are first evaluated by a panel of industry and technical specialist judges, who are responsible for shortlisting the entries and providing commentaries from a technical perspective, before final consideration by the client judging panel.See complete list of 2020 Effectiveness Awards judges
Says Sue Unerman, Convenor of Judges: “I’m delighted that we’ve been able to bring together such an extensive and illustrious judging panel for this year’s IPA Effectiveness Awards. These awards are the most prestigious in our industry, and a huge part of why is the calibre of judges at each stage.
“Expanding the pool of technical judges is an important step for the IPA Effectiveness Awards, as is convening a truly global panel. We already undertake the most rigorous awards judging in adland, but now with each paper under even more scrutiny than ever before, winning an IPA Effectiveness Award truly is the ultimate honour in the industry.”